![]() ![]() The style of the font greatly influences how we read words in our mind, thus being greatly important when considering how one would like a written word/ sentence/ paragraph to come across to the reader. In the early 1960s, the German masterprinters’ association requested that a new typeface be designed and produced in identical form on both Linotype and Monotype machines as well as for hand composition so that text and technical composition would match. ![]() For example, when one reads a sentence written in Ugo, one would see what was written as quirky and child-like, where as if the same sentence were to be written in Italics, one would see it as feminine, gentle even (linking to the femininity of women’s cursive handwriting). After Garamond’s death, Christoph Plantin from Antwerp, the Le Bé type foundry and the Frankfurt foundry Egenolff-Bermer acquire a large proportion of Garamond’s original punches and matrices. This is what I love about Typography- depending on how words are depicted (the typeface chosen by the writer) words can appear in one’s mind in all different forms and tones. The books are set using typefaces designed by Garamond. There is something beautiful and stylish about the combination used in creating Italics that results in a change of tone in the word as you read it. This moment, in Typography’s history, is where things start to get a little more creative. This was created to save money in printing as it took up less space on a page due to the slant in the letters. In fact, the characteristics of many other well known typefaces such as Garamond® and Times® Roman can be traced back to the Bembo typeface. The next typeface to surface was Italics. The resulting typeface which was a departure from the common pen-drawn calligraphy of the day, and looked more similar to the style of the roman typefaces we are familiar with today. Blackletter slowly evolved into other typefaces, like Roman Type, because- while it was easy to read when hand-scribed, when printed, the lines were too thick and often merged together making sentences confusing as the words were difficult to read.
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